Conference

The opening day will focus on the people, studios and ideas that have shaped the Polish design scene over the last 10 years. The discussions will explore changes in the interiors market, the development of Polish brands and designers, the role of design studios and the question of whether Polish design has its own recognizable language on the international stage.

Key topics:  

• 10 years of change in Polish interiors, 
• Polish design on the international market, 
• design studios as creators of a new lifestyle, 
• the designer as a brand and the product as a statement.

The Home, Show Apartment and Premium Space as Tools for Shaping a Lifestyle.

“A Culture-Driven Brand: The Evolution from Production to Experience”

“How to Survive in an Economy of Rising Costs by Building a Brand Rooted in Culture” – the presentation explores the shift away from low-cost production and price-based competition towards building a strong and distinctive brand identity. It introduces the Culture-Driven Brand strategy, in which a brand becomes an active creator and participant in culture. The presentation demonstrates how involving artists and designers can give a product a compelling story, meaningful values and emotional depth, transforming it into an object of narrative and experience.

The second day will have a more business-oriented and market-focused character. It will explore the home of the future, hospitality, retail, real estate, commercial spaces and the role of design in building brand value and user experience.

Key topics: 

• how we will live in the next decade, 
• wellbeing, light, acoustics and emotional design, 
• hotels, restaurants and retail as spaces of experience, 
• design as a tool for increasing the value of investments, 
• materials, craftsmanship and collectible design.

The lecture takes the audience through a slightly surreal world of conceptual design, from which emerges a story - at times unsettling, at times ironic-about people and their relationship with objects. The cube becomes both the beginning and the end of a narrative about everyday functional objects: companions that can be viewed as props in the theatre of constantly unfolding scenes.

Show Interiors and the Customer Experience as Tools for Driving Property Sales

The final day will open a discussion about the future of the industry. The programme will focus on technology, AI, ESG, circular design, media, social media and the changing role of architects and designers. It will ask who — and what — will shape tastes, needs and directions in design over the next decade.

Key topics:  

• what will design the next decade, 
• AI, ESG and circular design in creative work, 
• material responsibility and designing “less, but better”, 
• the role of media and the internet in popularizing design, 
• a manifesto for the next decade of design.